This year, the online store Nutricion24.com commemorates its tenth anniversary as one of the leading figures in the field of sports supplementation in Spain. What started as a simple conversation among friends has evolved over this decade to become a solid project that has been able to adapt to market changes and new consumer trends.
The origin of Nutricion24 dates back to a palpable need. Its founders, dissatisfied with the attention they received in physical supplement stores, decided to create an online space that allowed customers to choose, compare, and purchase products without pressure. At first, the offering was varied, including American and European brands. However, over time, the store specialized in supporting almost exclusively Spanish brands, faithful to the philosophy of offering high-quality products that compete in the international market. “We wanted to offer the best to our customers with confidence and closeness,” they express from the company.
Currently, brands like Amix and Vitobest, which have established themselves as undisputed leaders in the sector, form the core of Nutricion24’s catalog. Other brands like Nutrytec and 3XL have been left behind, while new proposals like BIG Supplements, Infisport, Max Protein, and Procell have been able to connect with a consumer profile that has evolved significantly in the last decade.
One of the keys to Nutricion24’s success has been recognizing that supplementation is no longer exclusive to athletes or bodybuilders. More and more people turn to these products to improve different aspects of their health. “We have observed a transition. Before, you only sold protein to those who trained intensively at the gym, and now many are looking for supplements to improve their digestion or control their appetite,” they comment from the store.
A trend that has caught Nutricion24’s attention is the concept of Fitfood, where supplementation is presented as a gourmet product. Brands like Max Protein are at the forefront of this trend, offering cookies, creams, and functional desserts that prioritize not only nutritional quality but also the gastronomic experience. “It’s impressive how they have managed to integrate healthy eating with the pleasure of eating well,” they highlight from the company.
With ten years under its belt, Nutricion24 stands as a leader in the sector and promises to continue surprising its customers with novelties and products that align with the changing needs of consumers. As they affirm in the company, “the best is yet to come.”
Referrer: MiMub in Spanish
