Carrefour has taken a significant step in improving the quality of outdoor life by introducing an innovative solution to combat the sun on terraces and balconies, which challenges the traditional perception of an umbrella. With the aim of meeting the needs of consumers looking for more functional and aesthetically pleasing options, the supermarket chain has launched a system of retractable pergolas.
This new product not only provides shade but also adds a touch of design to outdoor spaces. The pergolas are equipped with a system of roll-up awnings that allow users to adjust the amount of sunlight they want, providing a versatility that traditional umbrellas cannot offer. In addition, their weather-resistant materials ensure both durability and ease of maintenance.
Carrefour spokespersons have emphasized that this initiative responds to a growing demand from consumers looking to optimize the use of their outdoor spaces. “Consumers want products that are not only functional but also enrich the aesthetics of their homes,” a company spokesperson says. “Pergolas not only guarantee shade on the hottest days but also turn the space into an ideal place to enjoy moments with family or friends, regardless of the weather conditions.”
This launch is part of a broader strategy by Carrefour to diversify its offering in the gardening and outdoor spaces sector, always looking to adapt to the changing needs of its customers. The new products are available both in physical stores and online, with the hope of attracting a younger audience who values functionality as much as design.
With this innovative proposal, Carrefour not only revolutionizes the home market but also positions itself at the forefront in a niche market that promises significant growth. Retractable pergolas could become the preferred option for those who want to enjoy the outdoors in comfort and style.
via: MiMub in Spanish
