Here’s the translation to American English:
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Danbel has taken a significant step by announcing the addition of DARLING, an Italian sunscreen brand that has quickly captured international attention. Founded in 2018 in Modena by Alberto Giacobazzi and Ilenia Gebennini, DARLING is committed to transforming the experience of sun protection, making it not only effective but also sensory and aesthetically pleasing.
With its slogan ‘Stay Pretty Forever (SPF),’ DARLING emphasizes the importance of sun protection in daily skincare. The brand promotes a positive approach, highlighting that using its products is not just a matter of health but also of style and well-being. The sunscreens are made in Italy and are presented as vegan, paraben-free, and enriched with natural ingredients like Aloe Vera, Monoi de Tahiti, and Vitamin E. This ensures that each product offers not only efficacy but also a sensory pleasure when applied.
The packaging design of DARLING, characterized by a minimalist style and vibrant colors, has become a symbol of desire on social platforms, resonating particularly with a cosmopolitan audience that prioritizes personal care, aesthetics, and sustainability.
The integration of DARLING into Danbel’s portfolio reinforces the distributor’s commitment to quality and sustainability. Danbel seeks to select brands that not only demonstrate efficacy but also embody conscious values and a contemporary vision of luxury. With over 25 years of experience in the industry, Danbel has established itself as a leader in the distribution of niche high-end cosmetics and fragrance brands. Its portfolio includes renowned brands like Xerjoff, ROJA London, and Boadicea the Victorious, balancing exclusivity, innovation, and aesthetic sensitivity that reflect current market trends.
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Source: MiMub in Spanish
