Sure! Here’s the translation into American English:
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BitMobile, a company specializing in cutting-edge mobile technology, has launched an ambitious marketing campaign in Zambia to promote its innovative Phēnix X phone, which utilizes blockchain technology. This strategy aims to reach all corners of the country, where the device has gained popularity due to its advanced functionalities and robust security, offering new opportunities to its users.
Brian Maw, CEO of Finnovant, the parent company of BitMobile, expressed his excitement about the growing interest in the Phēnix X. Maw mentioned that the campaign is designed to meet the increasing demand and present the device as a tool for empowerment, particularly aimed at young Zambians looking to take advantage of opportunities in the digital and financial worlds.
One of the standout features of the Phēnix X is its ability to participate in the decentralized economy, allowing users to earn cryptocurrency. This approach includes elements such as rewards, integrated content, security, and education, thus facilitating financial inclusion. The technology supporting the Phēnix X, known as BioFi, further enhances its appeal.
The marketing strategy relies on a variety of tactics to effectively reach the population. These include exclusive discounts of 10% on the purchase of the Phēnix X, bonuses for early buyers, and interactive in-store experiences. An active presence on social media is also planned, featuring engaging content that highlights the advantages of the device, alongside radio ads and interviews with local influencers to expand the campaign’s reach.
BitMobile’s investment in this effort underscores its commitment to the Zambian market and highlights the potential of the Phēnix X to transform digital literacy and foster financial inclusion in the country. The company aims not only to market a product but also to empower Zambian communities to create a brighter economic future.
via: MiMub in Spanish
