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Miravia, the online platform specializing in lifestyle, has taken a step forward with the launch of a new feature that allows users to search for products using images. Users will be able to perform searches using photos taken in real time with their device’s camera or by selecting images saved in their gallery. This innovation, powered by artificial intelligence, responds to the growing preference of digital consumers for visual search, offering a smoother shopping experience that adapts to contemporary habits.
The new feature is available exclusively on the Miravia mobile app. By uploading an image, the system analyzes its content and locates the item within the platform’s catalog, presenting options that may be identical or similar to the photographed object. This expands the choices available and enhances the connection between the user and their lifestyle.
Since the launch of this feature, significant usage patterns have been identified. Seventy-nine percent of the images used in searches are screenshots, many of which come from popular social networks like Instagram and TikTok. The most searched categories are home and sports (36%), fashion (34%), and beauty and health (20%).
With this new functionality, Miravia reaffirms its commitment to technological innovation in e-commerce, anticipating user needs and providing tools that optimize their experience on the platform. Artificial intelligence is already used in the search engine to personalize product recommendations and adapt search results according to each user’s tastes and browsing patterns.
Additionally, the company employs artificial intelligence in the field of cybersecurity, using advanced tools to improve the efficiency and accuracy of vulnerability detection and classification, as well as in the early identification of security incidents. In this way, Miravia not only adapts to new market demands but also positions itself as a leader in innovation and security within e-commerce.
Source: MiMub in Spanish
