Sure! Here’s the translation to American English:
—
According to a study conducted by TURESPAÑA in 2023, 53% of Spanish travelers prioritize comfort and functionality over luxury when selecting tourist accommodations. In this context, B&B HOTELS stands out as a top option, offering quality lodging, thoughtful design, and competitive prices with over 900 hotels in 17 countries.
Recently, the hotel chain launched its campaign “The Hotel Chain Where Well-Being Matters,” aimed at consolidating its position as the ideal choice for those who value comfort and the freedom to enjoy their travels without unnecessary expenses. The initiative is seen as a continuation of last year’s focus, placing even greater emphasis on the customer and identifiable travel experiences.
The campaign includes short video capsules that showcase everyday moments during trips, such as packing or enjoying time with loved ones, where the customers’ experiences take center stage, putting the hotel and its services in the background.
Eduardo Fauqué, Chief Marketing Officer of B&B HOTELS Iberia, emphasized that this campaign not only strengthens the brand but also reflects the operational reality of their establishments. The “Well-Being” proposition highlights a business model that prioritizes functionality and guest satisfaction, incorporating services like high-speed Wi-Fi and full breakfasts, all designed for the customer to enjoy their experience with peace of mind.
Each piece of the campaign has been crafted with a visual narrative that seeks a more human approach, contrasting with the coldness often associated with the industry. Belén Pérez, Brand and Communication Head of B&B HOTELS Iberia, states that “Well-Being” represents a shift towards a more relatable and emotional approach, connecting with the “smart” traveler who prioritizes quality and freedom in their choices.
The campaign will be disseminated across various platforms, including buses in Madrid and Barcelona, screens at strategic points, radio campaigns, and influencer strategies in Spain and Portugal, complementing its presence on social media and email marketing.
Since its founding in Brest in 1990, B&B HOTELS has grown to become one of the most significant budget hotel groups in Europe, recognized for its commitment to sustainability and social responsibility, and continues with ambitious expansion plans.
Referrer: MiMub in Spanish
