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The adoption of artificial intelligence (AI) is steadily increasing, and with it, organizations are faced with the need to adapt to evolving regulatory frameworks. A recent report commissioned by Strand Partners reveals that 68% of surveyed European companies acknowledge having serious difficulties understanding their responsibilities under the EU AI Act. Additionally, it is estimated that approximately 40% of these organizations’ information technology spending goes toward costs associated with regulatory compliance. Uncertainty about these regulations has led those companies experiencing it to plan a 28% reduction in their AI investment over the next year. Clarity in these regulations is essential to meeting the competitiveness objectives set forth by the European Commission.
The EU AI Act establishes comprehensive regulations for the creation, implementation, use, and provision of AI solutions in the region. With a risk-based approach, its primary goal is to safeguard fundamental rights and the safety of citizens. This law will come into effect on August 1, 2024, and will be applied in phases. The initial obligations related to prohibited AI practices and AI literacy will take effect starting February 1, 2025.
Amazon Web Services (AWS) has expressed its commitment to helping its customers meet these regulatory obligations while simultaneously ensuring its own compliance with the relevant provisions of the law. The company advocates for a human-centered approach that integrates the concept of responsible AI throughout its entire lifecycle. This includes signing the EU AI Pact and obtaining various ISO certifications for its AI services. Additionally, AWS provides service cards that detail use cases and limitations, accompanied by a security framework for its advanced AI models.
As of February 2025, the EU AI Act will prohibit certain AI practices deemed unacceptable and that could compromise fundamental rights. These practices include those that are manipulative or exploitative, as well as the assessment or classification of individuals based on their social behavior or biometric data. AWS assures that its AI services are neither designed nor intended to facilitate such practices, and encourages its clients to carefully review these regulations.
With a regulatory landscape that continues to evolve, AWS reaffirms its commitment to collaborating with EU institutions and member state authorities in the implementation of the AI Act. The company actively participates in industry dialogues and shares its expertise to achieve balanced outcomes that protect individual rights without hindering innovation in the field of artificial intelligence. It is imperative for clients to stay informed about the AI Act and its applicability to their operations, assessing their own systems and ensuring compliance with the new regulations.
via: MiMub in Spanish
