Sure! Here’s the translation to American English:
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MAPFRE has launched an innovative initiative aimed at personalizing the benefits of its services, with the goal of enhancing the experience for its customers and tailoring its offerings to the specific needs of each individual. This approach is part of a broader effort to cultivate strong and lasting relationships with its policyholders.
The company has reviewed and optimized the criteria defining its value proposition, taking into account the level of engagement of each customer. This review allows for the provision of services, benefits, and coverage that fit the diverse profiles of its policyholders, thus enabling more efficient and personalized care.
With a wide range of insurance products and benefits, including discounts for engagement and flexible payment options, MAPFRE enhances its offerings with additional high-value services. These include home renovations, access to medical centers, and automotive services, all designed to add real value to the daily lives of its customers.
The loyalty program, Club MAPFRE, plays a fundamental role in this strategy. This free program not only offers savings proposals on insurance but also provides access to a network of experts in vital areas such as psychology, nutrition, and tax or legal advice.
A key aspect of this initiative is the role of MAPFRE’s sales network, which now has more detailed information about customers. This allows them to better identify their needs and offer a more tailored proposal, which in turn improves service perception. The implementation of this strategy is already underway, showing positive results in terms of customer satisfaction and retention.
Under the slogan “You are the center of this story,” MAPFRE has integrated this approach across all its communication channels, including its website, mobile apps, WhatsApp, and email marketing, highlighting its commitment to a customer-centric experience.
With 7.4 million customers, MAPFRE positions itself as the leading insurer in Spain. The company has approximately 11,000 employees and over 3,000 offices throughout the country. By the end of 2024, its premiums reached 8,660 million euros, resulting in a net profit of 350 million euros.
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Let me know if you need anything else!
Referrer: MiMub in Spanish
