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Krack, one of the iconic footwear brands in Spain, has launched a new expansion program aimed at attracting investors interested in the retail sector. With over 35 years of history and 62 stores in Spain and Andorra, the company has demonstrated its ability to adapt to market demands, also excelling in the digital realm, where it has established a strong presence in Europe.
Marcelo Toural, CEO of Krack, states that this is a key moment for those looking to make a profitable and modern investment. “At Krack, we don’t just deliver stores; we deliver thriving businesses,” he asserts. The brand, which collaborates with over 130 companies, has joined forces with influencer Dulceida, launching several exclusive collections that have been well-received.
Krack’s business model focuses on omnichannel strategies and a consignment inventory system that reduces risks for franchisees. Toural maintains that one does not need to be a fashion expert to partner with them; rather, the most important trait is to have an entrepreneurial attitude.
The current opening round seeks to establish units in locations where Krack is not yet present, focusing on provincial capitals and cities with high tourist traffic. New franchisees will receive comprehensive operational support, centralized marketing campaigns, turnkey stores, and ongoing training to ensure their success.
The partnership with Tormo Franquicias Consulting will further strengthen this expansion, ensuring the long-term viability of each new opening. In this way, Krack positions itself as an attractive option for entrepreneurs looking to stand out in a competitive landscape.
Referrer: MiMub in Spanish
