Here’s the translation into American English:
—
Dusit International, a prominent Thai firm dedicated to hotel and real estate development, has formalized a strategic alliance with SYDEL, a French real estate investment company, aiming to launch Dusit France. This agreement, celebrated at a ceremony in Paris, marks Dusit’s first entry into the competitive French market, where it plans to offer its unique Thai hospitality.
The new entity, Dusit France, will focus on leveraging SYDEL’s local expertise to explore opportunities for Dusit Hotels and Resorts, which includes a diverse range of nine brands, spanning from budget options to luxury resorts. Among the brands proposed for France are Dusit Thani, Devarana – Dusit Retreats, Dusit Collection, Dusit Hotels, dusitD2, Dusit Princess, ASAI Hotels, and Dusit Suites, each targeting different market segments.
Gilles Cretallaz, Chief Operating Officer of Dusit International, emphasized the significance of this alliance, noting that it represents a considerable advance in the company’s global expansion strategy. “We are excited to partner with SYDEL to increase Dusit’s presence in France, an iconic tourist destination. This collaboration reaffirms our commitment to cultural authenticity and innovation in the hospitality sector,” he commented.
The alliance will not only drive the creation of new hotels but will also provide support to owners in repositioning projects and introducing innovative concepts, always focused on ensuring memorable experiences for guests, with a strong emphasis on wellness and sustainability.
Dusit International currently operates 294 properties in 18 countries, 55 of which belong to Dusit Hotels and Resorts. In Europe, the company already has the Dusit Suites Athens hotel in Greece, highlighting its growing presence on the continent. With this new collaboration, the company is expected to strengthen its positioning and attract the attention of both travelers and investors in the French market.
Referrer: MiMub in Spanish
