Here’s the translation into American English:
—
A new study by Mexican consultant Héctor Manuel Montero Rodríguez has revealed the main barriers and opportunities facing small and medium-sized enterprises (SMEs) on their path to digital transformation. With a special focus on the low technological adoption in Latin America, the report proposes practical solutions that allow these businesses to initiate their digitalization without needing to make large investments.
Inspired by the article titled “How to Start Digitizing Your SME Without Investing Thousands of Pesos,” the document offers an accessible guide for entrepreneurs who often face limitations such as lack of time, scarce resources, or unfamiliarity with digital tools. Montero Rodríguez emphasizes that digital transformation should not be viewed as an exclusive privilege of large companies, highlighting the existence of free and effective options that facilitate the process.
The study identifies several significant obstacles, including the belief that large capital investments are necessary to automate processes, a lack of knowledge about accessible tools, and resistance to change in operational routines. To address these challenges, the report proposes an approach based on three pillars: utilizing available resources, selecting simple tools like Trello, Google Calendar, or WhatsApp Business, and making small weekly improvements to ease the transition.
Montero Rodríguez argues that digitalization is not limited to the use of technology but involves making more efficient decisions in daily operations. Furthermore, the report includes concrete examples of businesses improving their operations without significant investments, such as a hardware store that has implemented digital order forms and a clinic that has automated reminders through WhatsApp.
With this initiative, the consultant aims to democratize digital transformation, ensuring that no SME is left behind in technological advancement. His approach focuses on adapting digitalization to each company’s reality, offering personalized solutions instead of generic formulas that may be unattainable.
Referrer: MiMub in Spanish
