New Academic Direction: Ignacio del Pozo Leads The Valley’s Executive Program in Digital Business

Sure! Here’s the translation to American English:

Ignacio del Pozo, the current Operations Director for IBM in Spain, Portugal, Greece, and Israel, has been appointed as the new director of the 37th edition of The Valley’s Executive Program in Digital Business. This edition will begin on October 31 at the Arapiles Campus of the business school in Madrid. The program will focus on the impact of Artificial Intelligence and data analysis in key areas such as value creation, service innovation, customer relationship personalization, and fostering an adaptive culture.

Del Pozo, known for his expertise in innovation and digital transformation, emphasizes the need for continuous training in an environment characterized by constant technological disruption. “Artificial intelligence and quantum computing are technologies that will multiply our capabilities and accelerate innovation, opening up previously unimaginable pathways,” he states. With his leadership, he aims to empower participants to face these challenges, integrate emerging technologies strategically and responsibly, and guide their organizations toward competitiveness in the digital age.

The Executive Program in Digital Business, which has run over 36 editions, is distinguished by its close connection with the technology and business ecosystem. Participants will have the opportunity to learn from experts at leading companies such as Microsoft, Google, Accenture, Loewe, Sanitas, Real Madrid, People Impact, and Mahou. Its goal is to develop leaders capable of making strategic decisions, reinventing business models, and fostering adaptive corporate cultures.

Ignacio del Pozo holds an MBA from Warwick Business School and has directed digital transformation projects in Europe and North America. He describes himself as a change catalyst, applying a growth mindset to drive innovation and change management. His leadership in this new edition of the program reaffirms The Valley’s commitment to training leaders ready to tackle the challenges of the new digital era.

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Source: MiMub in Spanish

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