Here’s the translation to American English:
—
The franchise system in Spain is facing significant changes by 2026, leaving behind a period marked by indiscriminate expansion. Tormo Franquicias Consulting has conducted an analysis indicating that the sector will shift towards a more strategic, professional, and sustainable phase. In this new scenario, franchise networks will need to focus on the profitability and sustainability of each business unit, moving away from an exclusive emphasis on opening new franchises.
With the end of the 2025 financial year in sight, many industry players do not expect positive results. The forecast indicates a decrease in revenue, an increase in operating costs, and tighter profit margins, which will directly impact profitability. In a context of economic instability, small and medium-sized enterprises (SMEs) must act decisively. Franchising is shaping up to be a key solution for scaling operations with lower risk, diversifying income, and strengthening presence in an increasingly competitive market.
Three key facts will shape the future of franchises in 2026. First, a shift towards more profitable and sustainable business models is expected. Second, the profile of franchisees will be more professional and diverse, with an increase in interest from established investors and entrepreneurs. Finally, technology and artificial intelligence will play a crucial role, making digitalization an unavoidable necessity.
The report emphasizes that companies that can understand this new environment and adapt quickly will be in a better position to thrive, highlighting the importance of making adjustments, fostering innovation, and staying close to the needs of investors. Despite economic challenges, the franchise model continues to be attractive for those looking to start a business. Brands that prioritize profitability and professionalism will be better prepared to face the future.
Thus, 2026 is shaping up not as a year of rapid expansion, but as a phase of intelligent consolidation, where brands with a strategic vision will lead the new cycle.
Source: MiMub in Spanish
