Sure! Here’s the translation into American English:
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The recent collaboration between Skai and Amazon Web Services (AWS) has taken a significant step in data analytics with the introduction of Celeste, an artificial intelligence agent designed to optimize access to and analysis of advertising data. This innovative tool allows users to formulate queries in natural language and generate reports in just minutes, dramatically transforming how marketers interact with complex data.
Before Celeste’s arrival, Skai’s clients often faced significant challenges accessing their information, spending days preparing reports and dealing with visualizing vast datasets. Moreover, traditional analytics platforms required technical skills that many users did not possess, thereby limiting their ability to extract valuable insights. The introduction of Amazon Bedrock agents has simplified this process, enabling complex questions to be asked and practical recommendations to be obtained in real time.
With Celeste, users can, for example, compare the performance of different advertising campaigns or identify effective keywords for new product launches. This capability is invaluable, as it reduces the time spent on case studies by 75%, making it easier to obtain relevant and timely information for decision-making.
The decision to adopt Amazon Bedrock as an artificial intelligence service has been crucial for Skai’s success. This service has enabled the company to implement innovations rapidly, avoiding the heavy burden of building a complex infrastructure from scratch. Additionally, the collaboration has optimized processes while safeguarding customer information security, which is essential in a business environment where privacy is a priority.
Backed by AWS, Skai has not only managed to accelerate its time to market by 50%, but it has also maintained an impressive 99.9% uptime during crucial client presentations. The improvements achieved are not just figures; they represent a fundamental shift in how teams work with data, turning obstacles into opportunities for quicker and more effective decision-making.
The future looks promising for Celeste, which aims to expand its capabilities, including personalized experiences and the integration of custom data assets. This evolution positions Skai as a leader in the democratization of data analytics, allowing marketers to focus on more effective strategies without the complication of technical data manipulation.
via: MiMub in Spanish
