Summy Yogurt Experience: The Story of a Growing Franchise

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Summy Yogurt Experience has established itself as one of the most innovative and dynamic franchises in the food sector in Spain. Founded by Antonio Sandoval in December 2022, the brand began its journey with a location in Madrid and has quickly grown by offering healthy and accessible alternatives for entrepreneurs.

In less than three years, Summy Yogurt Experience already has over 20 operational establishments and has begun its international expansion. By the end of the first half of 2025, the franchise reported accumulated revenue exceeding one million euros, a figure boosted by the opening of ten new locations, both domestically and abroad.

Antonio Sandoval attributes the brand’s growth to sustained effort and a clear, straightforward, and highly profitable business model that does not require large investors. “We have a network of committed franchisees,” Sandoval indicates. The Summy menu focuses on naturally frozen yogurt, prepared on the spot with skim milk, and is complemented by a diverse offering that includes smoothies, frappés, fresh fruit, artisanal pastries, and premium coffee. This variety of products ensures year-round operations and attracts a broad customer base.

The franchise is specially designed for entrepreneurs with no previous experience in hospitality, with an initial investment starting at €32,400. Additionally, it offers training and support from the business startup phase. Sandoval highlights the importance of providing any aspiring entrepreneur the opportunity to manage their own business, regardless of their prior experience.

Summy Yogurt Experience has taken its first international step by opening a location in El Salvador, specifically in the Basilea Shopping Center in San Salvador, under a Master Franchise agreement. The opening has been very well received, with a second location anticipated in the country before the end of the year.

Nationally, the franchise continues its expansion in strategic locations such as Madrid, Barcelona, and Lanzarote, adapting its format to each environment and audience. With five more openings scheduled for the second half of 2025 and a new product in development, Summy Yogurt Experience is strengthening its market presence, focusing on being a profitable and relevant option for today’s consumer.

Summy’s commitment to sustainability, quality, and innovation is evident, operating under a flexible model designed for those investors seeking growth opportunities in an ever-evolving sector.

Source: MiMub in Spanish

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