The real estate market on the Costa del Sol is experiencing an unprecedented boom, driven by the growing popularity of “branded residences”. This concept combines luxury hospitality with personalized services, increasing the demand for properties that offer comfort and exclusivity. A notable example is the recent launch of the Tyrian Residences in Estepona by Prestige Expo, an innovative proposal that stands as the first seafront building with premium 24/7 services and WELL certification.
The Costa del Sol reaffirms itself as a luxury residential destination in Europe, reaching historic prices that put the region on par with Monaco and the French Riviera. In Marbella, for instance, the average price exceeded €5,213 per square meter in 2025, with areas like the Golden Mile recording figures above €30,000 per square meter. These figures highlight the province of Málaga, home to six of the ten most expensive streets in Spain, led by La Zagaleta in Benahavís, where average prices exceed €12 million.
Not only is its natural environment attractive, but also the infrastructure and lifestyle it offers, with more than 320 sunny days a year, international schools, private hospitals, and direct air connections to major cities worldwide. The presence of a cosmopolitan community of more than 150 nationalities and the growth of the technology hub in Málaga attract qualified professionals and digital nomads to choose this destination to settle.
The concept of branded residences is increasingly attractive for investors seeking comfort and privacy. According to the Knight Frank Wealth Report, 17% of global high-net-worth individuals consider this segment as a priority for their investments. In Spain, there are more than 2,000 units of this type, with 60% located on the Costa del Sol.
Marbella has been a pioneer in this sector with internationally recognized developments like Design Hills Marbella, in collaboration with Dolce & Gabbana. But the trend expands to other locations, like Estepona, where Tyrian Residences emerges as a benchmark of luxury. This project, conceived by the studio Yodezeen and locally adapted by Arata Architecture, offers an exclusive seafront development without a hotel operator.
Vitaliy Rushchynskyy, CEO of Prestige Expo, notes that the modern buyer seeks an integrated lifestyle, which the company has leveraged by anticipating market trends. Amid a landscape where more than 40% of family offices plan to increase their investment in real estate in the coming years, the Costa del Sol is emerging as a solid luxury residential destination, attracting global private capital and establishing itself as a leader in this prestigious market.
