Pablo Teipro: Nominated for the Yummy Awards 2025 in the Wine Category.

Talking about wine has never been as accessible and fun as it has become thanks to Pablo Teipro, a content creator who has captured the attention of over 350,000 followers on social media. With a fresh and non-judgmental approach, Teipro has become the voice of a new generation exploring the world of wine without hesitation. His work has been so well-received that he has been nominated for the 2025 Yummy Awards in the Wine category, an accolade that recognizes the most influential personalities in the digital gastronomic sphere. The awards ceremony will take place on September 22 at the Grand Teatro Príncipe Pío in Madrid, hosted by Xuso Jones and Alba Renai.

On his platforms, which include 232,000 followers on Instagram and 122,000 on TikTok, Teipro has become a bridge between wine and younger generations. His videos, which combine education and humor, demystify the industry and show that enjoying a glass of wine isn’t just for experts, but an experience for anyone curious. One of his standout pieces of content, the reel titled “Myths of the Wine World,” has reached over 3.5 million views, demonstrating his ability to connect with broad audiences.

Teipro states that his goal is clear: “To bring wine to everyone, without jargon or barriers. Wine is culture, enjoyment, and community, and that’s what I try to convey in every video.” His influence has transcended Spain’s borders, extending to Latin America and the United States, encouraging many young voices to join the conversation about Spanish wine. However, Teipro also warns about the need to transform the industry, especially in light of the declining wine consumption in Spain, which has dropped by 10% since 2019, according to data from the International Organization of Vine and Wine. “If we don’t change the way we talk about it, we will lose a fundamental part of our cultural and economic identity,” he insists.

The nomination for the Yummy Awards not only validates his creativity but also his commitment to cultural dissemination in a format that resonates with new audiences. Pablo Teipro emerges as a key figure in the search for a new paradigm in the wine world, using his influence to make this topic accessible, entertaining, and culturally relevant.