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The VTEX commerce platform has introduced its VTEX Vision 2025 initiative, an ambitious project aimed at transforming the landscape of digital commerce through innovations in three fundamental areas: B2B commerce, omnichannel strategies, and the integration of artificial intelligence. This proposal aims to enhance both the shopping experience and the operational efficiency of businesses of various sizes, positioning technology as the central pillar of connected commerce.
In the realm of B2B commerce, VTEX has developed improvements that enable effective personalization of catalogs, pricing, and payment methods, tailoring them to the specific needs of each buyer. Additionally, tools have been implemented to facilitate the management of complex organizational structures, ensuring role-based access and predefined policies. This new functionality addresses the growing demand for personalization and efficiency in business environments that require smoother and more effective operations. Mariano Gomide de Faria, Founder and Co-CEO of VTEX, states that “business commerce does not shy away from operational complexity. It rewards those who turn it into an advantage.”
The enhancement of omnichannel capabilities is another key feature of this initiative. The platform introduces more precise fulfillment orchestration, which includes AI-driven semantic search capable of interpreting customer intent. Personalized recommendations and unified inventory management allow products from multiple sales points to be effectively combined, enriching the consumer experience.
One of the most notable innovations is the concept of Agentic Commerce, which proposes the use of autonomous artificial intelligence agents designed to increase business efficiency. This approach includes a customer service feature that has successfully resolved 92% of inquiries without human intervention, along with a visual editing agent that enables teams to update their stores instantly. Additionally, a data insights agent provides real-time reports, facilitating the understanding of performance in an omnichannel environment.
VTEX has also launched the Agentic AI Lab, an initiative aimed at giving companies greater control over the use of artificial intelligence in their operations. Faria emphasizes the company’s commitment to collaboration and transparency, indicating that the workforce of AI agents is “customizable” with the goal of transforming workflows into value generators rather than merely cost centers.
With these innovations, VTEX seeks to position itself as the central technology for companies managing both B2C and B2B operations, promoting an ecosystem that integrates automation, analysis, and personalized experiences in a constantly changing market.
Referrer: MiMub in Spanish
