Alkanatur, a leading company specializing in the development of water filtration products, has taken a significant step in its journey by unveiling its new corporate identity. This rebranding coincides with a period of considerable growth for the company, aiming to strengthen its market presence and recognition.
The new image of Alkanatur features a refreshed logo and an inspiring tagline: “Harmony in Every Drop.” According to Eva M., the company’s CMO, this slogan reflects the brand’s commitment to innovation, purity, and its connection with people and their environment. The executive emphasized that the change seeks to modernize the brand’s aesthetics without losing its original essence.
C. Aleister, the creative director of Raison D’être, the Galician studio responsible for the redesign, highlighted that the new identity is based on the concept of “Thoughtful Design.” This approach allows for a confident and straightforward visual presentation, complemented by a vibrant color palette that creates an attractive and cohesive graphic universe.
In addition to the aesthetic overhaul, Alkanatur is implementing an ambitious international expansion plan. This year, its products have made their debut in the Polish market, and in October, the company will launch direct sales in France. Juan Carlos Novo, CEO of Alkanatur, expressed his satisfaction with the successes achieved in Spain, describing the challenge of growing in new markets as a dream coming to fruition.
The company already has a presence in several European countries, as well as in the United States, Canada, Chile, and Australia. With its new brand identity, Alkanatur aims to enhance its communication and reach an increasingly conscious audience about the impact of their decisions on health and the environment. This change reaffirms Alkanatur’s position as a close and reliable brand, ready to face new challenges and contribute to a more sustainable future.
Referrer: MiMub in Spanish
