Interpalma Joins ‘The Sense of Flesh 2025’

Here’s the translation to American English:

The Interprofessional Association of Fatty Ducks (Interpalm) has announced its support for the initiative “The Meaning of Meat 2025,” a project that brings together 160 companies and organizations from the meat sector in Spain. This effort aims to highlight the values and contributions of meat to the country’s culinary culture, with a particular focus on Foie Gras, a gourmet product known for its exceptional flavor and texture, thanks to the dedication of local producers committed to quality and animal welfare.

According to an opinion study by Sigma Dos, 80% of consumers consider meat an essential food, although 72% believe there is misinformation regarding this sector. Nevertheless, figures from the Ministry of Agriculture, Fisheries, and Food show an increase in consumption, which reached 11 kilograms per capita in the first quarter of 2025, representing a 5% increase compared to the same period the previous year.

Foie Gras, which has become a symbol of international haute cuisine, is becoming increasingly accessible thanks to the introduction of formats that adapt to various consumption occasions. To attract a younger audience, Interpalm has launched the digital campaign “Foie Gras in Reels,” aiming to creatively showcase the versatility of this product and the commitment of Spanish producers to quality.

Furthermore, the “Foie Gras Manual” has been published, providing an in-depth look at the history and culture of this food, detailing its production process, and offering practical recipes for use at home and in restaurants. This manual is available for download on Interpalm’s website.

The initiative “The Meaning of Meat” will not only include producers and distributors but will also encompass specialty shops and associations, with a presence in various media such as product packaging, commercial brochures, and social media. Enrique de Prado, president of Interpalm, has emphasized that “Foie Gras is an excellent meat that reflects the union of tradition, culture, and gastronomy.” Through its participation in this initiative, it seeks to give visibility to the efforts of producers and provide trust and transparency to consumers.

Finally, on October 6, an Instagram contest will be launched where participants can win meat bundles and other crafted products. Interpalm will also actively participate in this action through its social media, aiming to encourage interaction and knowledge about meat and its derivatives.

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Source: MiMub in Spanish

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