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The ceremony for the Pharmacy Awards 2025 took place at the iconic Palacio de Cibeles in Madrid, an event that brought together prominent figures from the pharmaceutical and dermocosmetic sectors. The Deputy Mayor of Madrid, Inmaculada Sanz, kicked off the gala, which attracted influential personalities such as model Nieves Álvarez and renowned Naty Abascal, as well as key representatives from the pharmaceutical and communications fields.
These annual awards aim to highlight the most significant achievements of the year in the industry, based on a public vote conducted nationally during September. A distinctive aspect of this edition was that no sponsor could be a nominated company, ensuring the event’s transparency and prestige. This year, sponsors included Cencora Alliance Healthcare, Andersen, and Farmaciasdirect.
Among the winners, La Roche-Posay was recognized as the Best Dermocosmetic Brand, while Forté Pharma received the award for Best Nutricosmetic Brand. Superlativa was named the Breakthrough Brand, and Oral-B Braun took home the award in the oral hygiene category. Cumlaude Lab was honored as the Best Supplement Brand, and Eucerin’s Hyaluron-Filler Epigenetic Serum received recognition for Best Innovative Product.
Ana Milán stood out at the ceremony, being named Best Brand Ambassador for her collaboration with L’Oréal Paris, where she played a crucial role in promoting pharmaceutical products. Other awardees included Boticario Fernández as Best Pharmaceutical Content Creator and Blanca González Rufino as Best Health Journalist, as well as Vogue magazine, recognized as Best Media Outlet in the sector.
An emotional moment of the night was the presentation of the Professional Career Award to Carlota Olaizola, a pharmacist recognized for her work in natural medicine and anti-aging supplements, who was applauded for her dedication to patient health.
In addition to the awards, the gala featured a roundtable discussion where experts debated the challenges and opportunities facing the pharmaceutical sector in a changing context. Topics addressed included the digitalization of pharmacies, data management, and new ways of connecting with customers.
The Pharmacy Awards have established themselves as a key event in the calendar of the pharmaceutical industry in Spain, serving as a meeting point to strengthen synergies among the various players in the ecosystem. The ability for consumers to vote and decide who the most influential figures of the year are reinforces the connection between the community and the sector.
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Source: MiMub in Spanish
