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Grupo Eiji, the digital marketing agency based in Murcia, has taken a significant step in digital transformation by integrating artificial intelligence (AI) into the production of audiovisual content. This integration allows the agency to offer its clients the option of efficiently generating high-quality videos and customizing them in over 140 languages.
Among the advanced tools adopted by Grupo Eiji are solutions like Sora 2 from OpenAI, which creates complex scenes with remarkable physical realism, and Veo 3 from Google DeepMind, which can generate eight-second clips with synchronized audio and video from a text input. Additionally, Meta’s Movie Gen development allows for the creation of videos up to 16 seconds long based on text descriptions, also with synchronized audio. These innovations are revolutionizing audiovisual production and providing brands with the capability to create engaging and personalized content more quickly and cost-effectively.
The implementation of these emerging technologies in the agency’s digital marketing strategy has led to notable achievements in various campaigns. For instance, an online fashion store reported a 35% increase in its conversion rate after incorporating AI-generated videos in its advertising. Similarly, a tech brand observed a 50% increase in its social media engagement thanks to the use of personalized videos.
To ensure that the generated content is easily accessible on platforms like Google AI Overviews, ChatGPT, or Bing Copilot, Grupo Eiji has also developed optimization strategies for generative engines. This amplifies the visibility of its clients in the digital space.
Looking ahead, the agency is firmly committed to continuing to explore and adopt new technologies that reinforce its leadership position in digital marketing. Tools like Revid AI, which allows for the creation of video news in minutes, and JEMSU, which offers AI video strategies to enhance visibility and sales, are part of its commitment to innovation.
“Generating content with AI is not the future; it is the present. Grupo Eiji Agency is ready to lead it,” stated the company’s representatives, emphasizing their dedication to innovating and providing effective solutions in an increasingly competitive digital world.
Referrer: MiMub in Spanish
