In a context where every food choice has a significant impact, Cooperative Product has emerged, a new label driven by Agri-food Cooperatives of Spain. This distinction is not limited to being just a simple brand on supermarket shelves; it seeks to identify foods produced by social economy enterprises that guarantee quality, sustainability, and support for local farmers and livestock breeders.
Cooperative Product emphasizes the authenticity of the products and appeals to consumer consciousness, promoting a direct connection with over 174,000 families dedicated to agriculture and livestock across Spain. Thanks to this model, consumers have the opportunity to choose fresh and locally sourced foods while supporting companies that generate stable employment in rural areas and reinvest their profits in their communities.
A recent study by KANTAR reveals that while 40% of Spanish households recognize cooperative brands, interest in buying these products rises to 60%. This data highlights a growing support for alternatives that prioritize the product’s origin and quality. The positive perception of the brand is accompanied by attributes that consumers value, such as authentic flavor and commitment to environmental well-being.
There are five solid arguments that support the choice of cooperative products. Firstly, the concept of a “human-faced origin” is highlighted, where each choice supports farmers and breeders whose stories intertwine with the identity of their products. Secondly, there is a strong commitment to economic, social, and environmental sustainability, as cooperatives are present in their territories and comply with strict environmental standards.
The third point focuses on the taste of the products, which are harvested at their optimal moment, guaranteeing freshness and naturalness. The transparency and trust that Cooperative Product offers, the fourth argument, is based on rigorous regulations that range from social responsibility to respect for the environment. Finally, a different way of doing business that benefits partners and their communities is highlighted.
Cooperatives like ACOR, Bodega Cuatro Rayas, and Central Lechera Asturiana, among others, have already joined this movement, using the label on their products and emphasizing the importance of making responsible and conscious food choices. In conclusion, Cooperative Product presents itself as an ideal option for those who want a more ethical and sustainable consumption, supporting those who work daily to preserve agriculture and livestock in Spain.
Source: MiMub in Spanish
