In the competitive world of beauty, where the range of products continues to grow, a new trend emerges proposing a more conscious and meaningful approach: “beauty objects of affection.” This concept, supported by experts from renowned dermocosmetic brands, encourages consumers to reduce the amount of cosmetics in their routines and value those that truly bring them satisfaction and results.
Raquel González, a cosmetologist and founder of Byoode, argues that the key lies in choosing products selectively. “It’s not about accumulating, but about focusing on cosmetics that enrich your daily life,” she explains. This philosophy emphasizes the importance of enjoying the few products that are chosen, turning them into true companions of personal care.
Mireia Fernández, dermocosmetics director at Perricone MD, also reinforces this idea, highlighting the importance of efficacy over quantity. “It’s not about having a wide variety of serums, but about having one or two that really make a difference in your skin,” she points out. The trend driven by “beauty objects of affection” not only seeks to reduce the quantity of cosmetics, but also places quality and user experience at the center of the conversation.
The packaging of products also plays a crucial role in this new trend. Estefanía Nieto, director of Medik8, mentions that good packaging should not only be attractive, but should also guarantee the effectiveness of the content. An inadequate packaging can alter formulas, making a good product ineffective or even irritating.
Patricia Garín, also dermocosmetics director at Boutijour, emphasizes the importance of ingredients and their combinations to achieve a cosmetic that not only works well but also invites daily use. González concludes that the key to this trend lies in the user’s perception: “If a product delivers on its promise and brings satisfaction, that’s what makes it a ‘beauty object of affection’.”
Among the products highlighted in this trend are Byoode’s Nopal & Kombucha Metaphor, which combines natural ingredients to care for the skin, and Perricone MD’s Photo-Brightening Moisturizer, famous for evening out facial tone and protecting against the sun. Additionally, Medik8 presents its Crystal Retinal 10 serum, which promises superior results to traditional retinol, and Boutijour offers the Snow Lotus Lifting Serum, focused on hydration. Advanced Nutrition Programme introduces Skin Ultimate, an anti-aging supplement that works from the inside out.
In a time when consumers seek more than just beauty products, the message is clear: in the realm of personal care, choosing wisely can radically transform the experience, proving that indeed, less can be more.
Source: MiMub in Spanish
