Bimi®, the vegetable that has conquered palates in Spain, has launched an innovative advent calendar dedicated to its product, marking a milestone as the first of its kind in the realm of food. This calendar, which features 24 healthy and gourmet surprises, aims to make the countdown to Christmas more enjoyable, offering a delicious and curated way to enjoy these festivities.
Unlike traditional calendars that typically include sweets or beauty products, the Bimi® calendar is designed with small details that promote a healthy lifestyle without sacrificing the pleasure of eating well. Inside, the gifts are related to gastronomy and well-being, encapsulating the distinctive universe of Bimi®, which combines the flavors of broccoli and asparagus.
The brand’s proposal is clear: enjoy Christmas while taking care of health. Bimi®, which cooks in just five minutes, promises to transform any meal into a special occasion, demonstrating that health and taste can coexist in perfect harmony.
To promote the launch of this calendar, the company has launched a digital campaign that includes a presence on social networks, collaborations with influencers in the sector, and an attractive giveaway where participants can win one of the ten Bimi® calendars.
The brand is also consolidating its presence in the European market. The latest figures indicate that the 2024/25 campaign closed with an increase of over 30% compared to the previous one, while the growth of their Tenderstem® product has been notable in the UK, with a 12% increase. Currently, the retail sector represents 70% of Bimi®’s business in the European Union, with wholesale markets contributing 30%. Countries like Germany, Denmark, Finland, Norway, the Netherlands, Spain, Portugal, Switzerland, and France are crucial for this growth.
In Spain, Bimi®’s production continues to expand, reaching over 1,700 hectares of cultivation. Alberto Alapont, Food Chain Manager of Bimi® for Spain, Portugal, and Italy, has emphasized that the consumption trend in Europe is very positive, highlighting the UK as the main export market, with significant growth in Germany and the Nordic countries. France is also consolidating Bimi®’s presence, while Spain is seeing a favorable recovery, especially in the HORECA restaurant channel.
Source: MiMub in Spanish
