Active Tourism and Ecotourism: A Sustainable Commitment to the Canarian Environment

Here’s the translation into American English:

More than fifty people gathered for the third edition of the Active Tourism and Ecotourism Conference Cycle in the Canary Islands, an event organized by Ecoactiva Canarias in collaboration with the Ministry of Tourism and Employment of the Canary Government, Tenerife Tourism, and ANETAe. This meeting highlighted the sector’s sensitivity to environmental protection and featured prominent figures from the tourism and environmental fields.

José Luis Echevarría, president of Ecoactiva Canarias, opened the event by emphasizing the urgent need to redefine the relationship with the territory and visitors. In a context marked by climate change and biodiversity loss, Echevarría stressed the collective responsibility of the sector to promote less harmful tourism that aligns with the well-being of society and the environment.

During his speech, Echevarría outlined four fundamental pillars for discussion: training with a focus on employment specialization, regulatory trends for safe tourism, marketing unique products, and sustainability through collaboration with various stakeholders in environmental conservation.

The Deputy Minister of Tourism of the Canary Government, José Manuel Sanabria, highlighted the crucial role that active tourism professionals play in educating visitors about the fragility of the natural environment. He noted that these activities not only generate jobs in less developed areas but also represent a vital value chain for the territory.

Dimple Melwani, CEO of Tenerife Tourism, reaffirmed the commitment of both the public and private sectors to reduce the environmental and social impacts of tourism while promoting respect for the environment. Melwani emphasized the importance of the Charter for the Sustainability of Nature Activities, a participatory project focused on the responsible development of tourism.

The cycle included lectures from experts such as Alberto Jonay Rodríguez Darias, who addressed tourism challenges, and Joan Elio Rodríguez de la Sierra, who explored marketing in the sector. The day concluded with a roundtable discussion focused on climate alerts, management of natural spaces, and the future of tourism in the context of climate change, featuring representatives from various administrations and organizations.

This event not only underscores the sector’s commitment to sustainability but also represents a step towards a more conscious and respectful tourism model regarding the natural environment.

Referrer: MiMub in Spanish

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