The Association for Media Research (AIMC) has presented the results of the 27th Edition of its study “Internet Users”, which has become a crucial reference for understanding the use of the Internet in Spain. This report, based on approximately 15,000 interviews with internet users, not only explores the evolution of internet access and digital practices, but also offers a deep insight into the impact of digital transformation on the daily lives of Spaniards.
One of the most significant findings of the study is the high dependence of users on internet access through mobile devices, with 92.8% of respondents using this medium. More than half of users stated that they could not imagine their lives without internet connection on their phones, with the average daily usage time being four hours. The report also highlights the penetration of 5G technology, with 69.6% of respondents already using it.
The consumption of audiovisual content has seen a significant increase, particularly on platforms like Netflix and YouTube, where 62.1% of internet users confess to accessing movies and series on demand. There has also been a growth in the use of artificial intelligence tools, with 61.0% of respondents having used some related application. Among them, ChatGPT emerges as the most popular, used by 77.7% of those who have explored this technology.
Regarding online shopping, the report reveals a growing trend, with 22.5% of users indicating that they made a purchase the day before the survey, and an impressive 94.8% stating that they have bought at least once in the last year. The use of mobile as a payment method has reached 55.2%, while the Bizum payment system continues to gain followers, being used by 89.4% of respondents.
Social media has established itself as a vital component in the lives of internet users, with 86.1% of them using it daily. Instagram and Facebook continue to lead preferences, although TikTok is showing accelerated growth. Additionally, 56.9% of respondents follow an influencer or content creator, reflecting the influence of these platforms on contemporary culture.
Despite the widespread adoption of these technologies, important concerns arise. Users have expressed concerns about excessive advertising, online security, and privacy protection. In fact, 89.2% consider cybercrimes to be a serious problem and 86.3% say that fake news is a relevant concern.
Although remote work remains a common practice, it has experienced a slight decline, suggesting changes in the work environment after the pandemic. On the other hand, interest in the metaverse has decreased, with only 19% of respondents expressing fascination with it, and the use of voice virtual assistants has shown signs of regression.
The results of the 27th Edition of the “Internet Users” study highlight the complexity of the current digital ecosystem. In a context where technological innovation is advancing steadily, questions also arise about its regulation and impact on privacy and security, indicating that challenges continue to be significant as society advances in its relationship with technology.
Referrer: MiMub in Spanish
