Sure! Here’s the translation to American English:
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Airbnb has unveiled its “Rural Commitment” program, an initiative that will be developed over the next three years with an investment of $50 million. This plan aims to promote tourism in rural areas of Spain, focusing on lesser-known destinations and generating direct benefits for local communities. The platform positions itself as an ally of these territories and local administrations to foster a model of responsible, high-quality tourism.
The program is launching at a time when there is growing interest in rural tourism, as travelers seek authentic and less crowded experiences. Despite Spain being the second largest tourist destination in the world, the country’s rural destinations are underdeveloped compared to others in Europe. Currently, 70% of users in Spain use Airbnb for trips to non-urban destinations, and the platform has a presence in 5,300 towns across the territory.
The numbers indicate a significant potential for growth in rural tourism in Spain, which records up to seven times fewer nights booked than in France, and notably fewer than in the UK or Italy. Jaime Rodríguez de Santiago, General Director of Airbnb Marketing Services for Spain and Portugal, has noted that opening doors to these destinations can significantly boost economic activity in depopulated areas and help mitigate congestion in the most popular tourist spots.
The “Rural Commitment” is based on two main pillars: rural action, which has $38 million allocated, will focus on revitalizing towns through tourism projects; and rural promotion, with $12 million, aims to attract more visitors to these locations. This approach includes funding for the rehabilitation of homes, support for small businesses, and the enhancement of cultural heritage centers.
Additionally, Airbnb plans to promote activities such as astrotourism in collaboration with the Starlight Foundation, capitalizing on the increasing interest in these destinations due to the three solar eclipses scheduled for the coming years. The company is also preparing to form partnerships with local organizations to promote these areas through marketing campaigns.
Rodríguez de Santiago emphasized that this plan aims to strengthen relationships with regional authorities and ensure that the benefits of tourism reach the communities that need them most, thus reaffirming Airbnb’s commitment to the long-term sustainable development of rural areas in Spain.
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Referrer: MiMub in Spanish
