Jeton, a global payment services company, has strengthened its presence in the world of sports with the recent three-year collaboration with Argentine footballer Alexis Mac Allister. The 25-year-old midfielder, who currently plays for Liverpool in the Premier League and is part of the Argentine national team, has been named brand ambassador, participating in various marketing campaigns that will leverage his international recognition.
Thrilled about the new partnership, Mac Allister stated, “It is a pleasure to be a brand ambassador for Jeton. I look forward to representing the brand and sharing its values with my followers and football lovers around the world.” This collaboration allows Jeton to legally use the player’s name, image, and biography, undoubtedly strengthening their presence in the sports industry and expanding their connection with the football audience.
Jeton’s CEO expressed excitement about the partnership and highlighted that they have developed collaboration strategies aligned with their customers’ expectations. “We are very pleased and excited,” he commented, emphasizing the importance of partnering with players who inspire and connect with the football community. This alliance with Mac Allister is part of a series of initiatives that also include collaboration with Japanese player Kou Itakura, a move aimed at expanding their influence globally.
Jeton has cultivated relationships with prestigious football clubs such as West Ham United FC, Aston Villa FC, and Hull City AFC, reflecting their focus on sports as a fertile ground for brand growth. In particular, their recent focus on the Asian market has been well-received, facilitated through strategic partnerships with emerging talents.
The company operates under the supervision of the Central Bank of Cyprus, ensuring compliance with regulations related to electronic money distribution and endorsing their reputation in the financial sector. With the addition of Mac Allister to their team, Jeton continues its trajectory of expansion and connection with the world of football.
Source: MiMub in Spanish
