Allianz Empowers the Future of SMEs with a New Security and Growth Campaign.

Allianz has launched the “Brave Businesses” campaign, an initiative that highlights entrepreneurial courage through the experiences of four entrepreneurs. This effort aims to establish the company as a leader in insurance for small and medium-sized enterprises (SMEs), offering solutions tailored to the challenges these businesses face in the current economic environment.

Allianz’s proposal includes essential coverages such as legal advice, cybersecurity, and a payment guarantee for sick leave within 48 hours. These features are designed to provide quick and effective responses to the daily needs of SMEs, fostering their sustainable growth.

The Deputy General Director of Business and Reinsurance at Allianz, Agustín de la Cuerda, emphasized the importance of SMEs in the Spanish economy, which represent 99.8% of all active businesses and generate six out of ten jobs in the private sector. “Our commitment is to be by their side with agile and effective solutions,” he remarked. Luisa de la Peña, Marketing & Clients Director, also stressed that each business is unique and that Allianz’s offerings are designed to support entrepreneurs at every stage of their development.

The campaign includes testimonials from entrepreneurs who have received support from Allianz during critical moments. Carlos and Fran Monaj, founders of the online academy Youtalk, have highlighted the assistance they received in contract advice and cybersecurity, vital elements for their journey. Emilia Alfaro from Miboheme expressed gratitude for the support she received during her sick leave, which allowed her to focus on her personal and professional well-being. Tessa Muga, co-founder of The Home Hunter, also emphasized Allianz’s backing in challenging situations, providing peace of mind during uncertain times.

The campaign will focus on strategic sectors such as real estate, fashion boutiques, and hair salons, using an omnichannel approach that will include digital and outdoor media, as well as social media platforms.

Additionally, Allianz has created its first Business Club, aimed at agents specialized in the sector. This space will offer exclusive advantages and promote the co-creation of solutions, seeking to enhance commercial capability and improve customer experience while developing training content to support entrepreneurs and small business owners.

As the leading insurer in Spain, Allianz combines personalized attention with advanced technology to meet the demands of its clients. With a team of over 2,000 employees and a network of 7,000 agents, the company offers a wide range of products, from personal insurance to innovative solutions for businesses, backed by the strength of the Allianz Group.

via: MiMub in Spanish

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