Astara Move, the innovative subscription and flexible mobility service from Astara, has arrived in Chile for the first time, becoming the fourth market where this service operates after its recent launch in Switzerland and Portugal. This service promises to revolutionize access to vehicles, eliminating the limitations of traditional purchasing and long-term leasing. Through a completely digital platform, users can choose from a wide range of models, with terms tailored to their needs and a comprehensive service that includes insurance, maintenance, and assistance.
The arrival of Astara Move in Chile is part of an expansion strategy that aims to position the company as a leader in the increasingly competitive flexible mobility sector in Latin America. Carlos Reina, Chief of Astara Move, highlighted the importance of the Chilean market, explaining that Astara distributes 14 brands in the country and nearly 40,000 vehicles were sold in 2024, making this nation a strategic market for the company.
In its few months of operation in other markets, Astara Move has consolidated over 2,500 active subscriptions and a fleet of over 3,000 vehicles. The platform has attracted over 40,000 users, demonstrating a growing interest in transportation modalities that offer flexibility and convenience. This business model, inspired by the subscription idea present in other industries, allows users to enjoy monthly services at a fixed price, without contractual obligations.
Regarding the variety of vehicles, the Astara Move catalog mainly consists of new and used cars, which not only modernizes the automotive fleet but also promotes the use of less polluting and safer technologies. This strategy aligns with changes in environmental regulations, offering users options that are constantly updated.
Those interested in taking advantage of this service can access it through the Astara Move website or mobile application, where they can manage the process quickly and intuitively. Additionally, the model includes options for vehicle pick-up and return, further enhancing the customer experience and facilitating access to more flexible mobility.
via: MiMub in Spanish
