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The mobile hearing center has carried out significant work in the Moroccan desert, benefiting over 300 people through the donation and fitting of more than 100 hearing aids. As part of the ‘Overcoming Challenges’ project, Aural Hearing Centers has reaffirmed its commitment to communities with limited resources during the Škoda Titan Desert.
Since May 1st, this truck has traveled to various areas of Morocco, offering hearing tests, diagnoses, and free hearing aid fittings over six days of competition. A specialized team, including ENT doctor José Francisco Muñoz and audioprothetists Jaume Forner and Joana Serra, has been attentive to the hearing needs of the local residents.
Juan Ignacio Martínez, CEO of Aural, emphasized that the main goal of the initiative is to improve the auditory quality of those who lack access to adequate solutions. “It’s a fully equipped mobile unit for conducting diagnostics and fitting hearing aids,” he stated. This effort is part of a broader collaboration between Aural and KH7, which for the second consecutive year has provided free hearing care in areas surrounding the race.
The impact of this initiative extends beyond health. Aural has also participated in the competition with a team of 22 cyclists, made up of people with hearing loss, their family members, and professionals from the Aural network. Under the motto ‘Don’t Let Hearing Loss Limit You,’ this group has covered more than 600 kilometers in the desert, aiming to raise awareness and combat the stigma associated with this condition.
The Aural network, which stands out as a pioneer in audiology in Spain, has over 700 centers in Spain and Latin America, and has been dedicated to improving the quality of life for people with hearing loss for over 45 years. Its work includes a range of differentiated services to ensure that clients meet all their hearing needs.
This project not only highlights the importance of hearing care in disadvantaged communities but also underscores the power of overcoming challenges and transformation through sports and solidarity.
Referrer: MiMub in Spanish
