The Zaragoza-based company Basketball Emotion shines on the international stage after being awarded the prestigious MAPIC Awards 2024 with the “Best New Retail Brand” prize. This honor highlights their innovative approach to sports retail, surpassing over a hundred competitors from across Europe. Founded in 2023, the brand has managed to stand out thanks to its originality, creativity, and a unique experience it offers to basketball fans.
Basketball Emotion has transformed the traditional concept of retail by turning their stores into interactive spaces that allow basketball enthusiasts to customize their gear, stay up-to-date with the latest trends, and participate in community events. This revolutionary business model is based on innovative design, the use of advanced technology, and a strong commitment to sustainability and inclusion.
Carlos Sánchez Broto, CEO of Sports Emotion, expressed his satisfaction with this recognition, stating that the award is a testament to the hard work and vision of his team. Roberto Sánchez, leader of Basketball Emotion, also emphasized the pride of being chosen among such innovative brands at a European level.
Competing with names like Kayanee Store Riyadh and DJ Lab, Basketball Emotion demonstrated its ability to merge retail with community building and a sustainable focus. This distinction not only places them as the only Spanish winner at this year’s MAPIC Awards, but also foreshadows their potential leadership in the global basketball retail market.
With a flagship store in Megapark Plaza Norte, Madrid, Basketball Emotion follows in the successful footsteps of its sister brand, Fútbol Emotion. Both, belonging to the Tansley Group, are in full expansion, with the mission of strengthening their position in the market and offering unparalleled shopping experiences.
The MAPIC Awards are known for celebrating creativity and sustainability in the retail world, highlighting consumer-focused innovations. This achievement positions Basketball Emotion in a privileged place within the sector, reaffirming their commitment to transforming the shopping experience in the basketball realm.
Source: MiMub in Spanish
