More than 400 Spanish-speaking travel content creators will gather in Madrid on January 23rd for the twelfth edition of Birratour, an event that has exceeded expectations and has established itself as a reference within the tourism industry, within the framework of FITUR (International Tourism Fair). This edition promises to be a dynamic space for the exchange of ideas, networking, and learning about current trends in the sector.
Digitalization has radically transformed the way travelers plan their experiences. According to recent data, 40% of travelers worldwide now turn to platforms such as social networks, blogs, and podcasts to inspire their getaways. In this context, Birratour represents a powerful influence in the sector, reaching more than 20 million people on social networks like Instagram, highlighting the close connection creators have with their audience.
Iosu López, CEO of Birratour and creator of the Mochileros TV channel, comments on the evolution of the event: “After years of hard work towards professionalization, our role as an influencer in tourism is increasingly recognized by the industry.” This year, they will have the participation of prominent figures such as Colombian Erik Moreno and Mexican Liz Castillo, who will contribute their perspective and experience.
The event will not only bring together creators from various countries such as Spain, Mexico, and Colombia, but will also be an ideal meeting point for brands looking to strengthen their presence in the tourism market. Companies like Heymondo, the main sponsor of the event, emphasize the importance of traveling safely today. Likewise, Guanajuato will be presented as an attractive international destination, while national brands such as RENFE and Civitatis will contribute to the richness of the event. Cervezas San Miguel will also be present, adding its characteristic touch to this highly anticipated meeting.
Birratour is not only consolidated as a professional meeting but also as a laboratory of ideas and opportunities, where the passion for traveling and telling stories is shared. This reaffirms the relevance of the event in the current tourism environment, where collaboration and the exchange of knowledge are more necessary than ever.
Referrer: MiMub in Spanish
