Muerde la Pasta, the popular restaurant chain owned by the Tastia group, has decided to take a significant step towards modernizing its loyalty program by incorporating artificial intelligence and machine learning. This initiative is designed to enhance the personalization of its commercial campaigns and strengthen the customer experience, and is being carried out in collaboration with Nervia Technologies, a technology consulting firm.
The collaboration between Muerde la Pasta and Nervia focuses on optimizing promotional actions and continuously improving the customer experience. Advanced segmentation models have been developed using machine learning algorithms, such as the RFM (Recency, Frequency, Monetary) model, and clustering techniques like K-Means. These tools enable the chain to identify behavioral patterns among its customers, facilitating more effective customization of offers and promotions.
The initial results indicate an increase in the effectiveness of Muerde la Pasta’s commercial strategies, thanks to the application of predictive analysis techniques that have refined the value proposition for each customer segment. This approach not only maximizes the conversion rate but also fosters consumer loyalty, which is key to the sustained growth of the company.
Nervia Technologies emphasizes the importance of artificial intelligence in strategic decision-making in the restaurant and retail sector. According to their artificial intelligence team, the application of machine learning in loyalty programs not only enhances the customer experience but also optimizes business performance, basing decisions on concrete and relevant data.
Marinella Anglano, corporate director of marketing and communication at Muerde la Pasta, has emphasized that her company is always looking to innovate and offer exceptional service to its customers. The inclusion of artificial intelligence in their loyalty strategy allows for a more personalized and effective connection with consumers. She also highlighted that the collaboration with Nervia Technologies has been crucial in elevating the quality of their campaigns and increasing customer satisfaction.
With this new strategy, Muerde la Pasta reaffirms its commitment to innovation and technology as fundamental pillars of its growth, consolidating its leadership position in the sector while improving its relationship with customers through advanced solutions based on artificial intelligence.
via: MiMub in Spanish
