Cambium Networks has unveiled a renewed strategy aimed at strengthening its presence in the Iberian enterprise market. To increase visibility of its brand and wide range of technological solutions, the company is focusing its efforts on fostering closer relationships with system integrators and managed service providers. The Connected Partner program is at the core of this initiative, designed to act as a bridge between Cambium and various market sectors, offering integrators a portfolio of high-quality, affordable, and easy-to-manage products.
Cambium’s strategy pays special attention to key sectors such as Hospitality and Education. In the hospitality sector, the growing demand for connectivity in hotels requires simple and reliable management of multiple devices. In the education sector, a transformation driven by the increasing use of connected devices is facilitating a more dynamic access to learning resources.
The company is also making significant strides in the field of fiber optics, attracting attention from the hotel sector. David Tajuelo, regional sales manager for Iberia, highlights the potential of Cambium’s new fiber optics line, called XGS PON, to establish the company as a competitive option in the premium market. This merit has already been recognized by global evaluations, such as those from Gartner.
A standout feature in Cambium’s offering is its advanced radio technology, derived from Motola’s experience. This technology excels in point-to-point and point-to-multipoint communications, as well as strategic defense installations, being NATO certified and used in over 20 countries.
In an effort to strengthen its presence in the technology sector, Cambium Networks has launched a YouTube channel under the direction of Òscar Ràmia, regional technical director. This channel aims to strengthen the relationship with technical teams of their partners, providing useful and practical content that enhances interaction and expands the capabilities of collaborators around the brand and its ONE NETWORK philosophy.
During a recent presentation, David Tajuelo emphasized the importance of close communication with technical aspects of partners. According to Tajuelo, when technical teams become familiar and comfortable with the products and configurations, integrators and distributors are more likely to engage with the firm, thus driving business growth.
With these actions, Cambium Networks reaffirms its ambition to conquer the Iberian Enterprise market, establishing itself as a leader in connectivity technology and innovation.
Source: MiMub in Spanish
