Here’s the translation to American English:
The Catalan company Grupo Carinsa has taken a significant step towards the international projection of its products with the launch of its new flagship perfume, “Perfume de Barcelona by CARINSA,” during an event held in New York on November 13. This initiative is part of the Barcelona – New York Summit, a meeting aimed at promoting the business innovation and creativity of Barcelona on a global scale.
Vanesa Martínez, CEO of Grupo Carinsa, emphasized that this perfume is a tribute to the city of Barcelona, designed to capture its energy, architecture, and the essence of the Mediterranean. The top notes of the perfume combine lemon, bergamot, cardamom, and pepper, evoking the freshness of Barcelona at dawn. In its heart, it features ingredients such as lavender, rosemary, and orange blossom, reflecting the elegance and tranquility of urban life. Finally, the base notes of patchouli, sandalwood, and vanilla aim to evoke the warmth of Catalan sunsets.
Since its founding in 1993, Carinsa has established itself as a benchmark in the scents and fragrances sector, expanding its presence to 58 countries and projecting double-digit growth for 2025. Currently employing 200 people, the company plans to increase its workforce to over 300 in the coming years, dedicating 20% of its revenue to research and development.
To support this growth, Carinsa is working on acquiring four additional warehouses in Sant Quirze, which will multiply its production capacity. The expansion will take place in phases, starting with the opening of a warehouse that will be operational in October 2026, dedicated to expanding its food division. The company is also committed to developing new lines of research that include artificial intelligence for scent optimization and biotechnology.
With a forward-looking vision, Carinsa plans to continue creating fragrances inspired by cities around the world, aiming to be an international olfactory ambassador. Additionally, the company is projecting the opening of a new space called “Esencia Carinsa” in 2025, located on Paseo de Gràcia in Barcelona, aimed at fostering collaboration and innovation within its business ecosystem.
Referrer: MiMub in Spanish
