Sure! Here’s the translation into American English:
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With over six decades of experience, a family business in Pamplona has evolved from manufacturing shelves to becoming a benchmark in the creation of custom displays and commercial equipment. Founded in 1963, Carlos Astibia has adeptly adapted to market changes while maintaining a strong commitment to quality and customer service.
The story of Carlos Astibia began in Sorauren, where slotted angle shelves were produced. Their simplicity and sturdiness quickly made them a popular product in warehouses and stores. In 1975, the company moved its headquarters to Mutilva Alta, a decision that allowed for the modernization of processes and the incorporation of new technologies. One of the most notable milestones was the installation of a powder coating tunnel, an innovation that revolutionized its business model. Today, the company is one of the few in the region offering this service, excelling in projects ranging from railings to industrial parts.
The success of Carlos Astibia lies in three lines of business that demonstrate its commitment to customization: first, custom displays designed specifically to showcase products across various sectors; second, commercial equipment, where custom shelves are manufactured according to the needs of hardware stores and bookstores; and finally, storage management, with its T-profile shelving gaining popularity for its ease of assembly and durability.
The ability to customize products has developed a key differentiator for the company. A research and development department continuously works on improving its offerings. To maintain competitiveness in a demanding market, Carlos Astibia combines different marketing and advertising strategies, including radio, to strengthen its brand over the long term.
Looking to the future, the company aims to continue its expansion, particularly in the area of powder coating. Thus, after more than 60 years in the industry, Carlos Astibia remains a fundamental pillar of the Navarrese industry, merging tradition, innovation, and exceptional customer service.
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via: MiMub in Spanish
