Certainly! Here’s the translation into American English:
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With over six decades of experience, a family-owned company in Pamplona has evolved from manufacturing shelves to becoming a leader in creating custom displays and commercial equipment. Founded in 1963, Carlos Astibia has adapted to market changes while maintaining a strong commitment to quality and customer service.
The story of Carlos Astibia began in Sorauren, where slotted angle shelves were produced. Their simplicity and sturdiness quickly made them a popular product in warehouses and stores. In 1975, the company relocated to Mutilva Alta, a decision that allowed for modernized processes and the incorporation of new technologies. One of the most notable milestones was the installation of a powder coating tunnel, an innovation that revolutionized its business model. Today, the company is one of the few in the region that offers this service, excelling in projects ranging from railings to industrial parts.
The success of Carlos Astibia relies on three business lines that reflect its commitment to customization: firstly, custom displays, specifically designed to showcase products in various sectors; secondly, commercial equipment, where customized shelves are manufactured according to the needs of hardware stores and bookstores; and finally, storage management, with its T-profile shelving gaining popularity for its ease of assembly and durability.
The ability to personalize products has developed a key differentiator for the company. A research and development department continuously works on improving its offerings. To maintain its competitiveness in a demanding market, Carlos Astibia combines various marketing and advertising strategies, including radio, aimed at strengthening its brand in the long term.
Looking to the future, the company aims to continue its expansion, particularly in the field of powder coating. After more than 60 years in the industry, Carlos Astibia remains a fundamental pillar of the Navarrese industry, blending tradition, innovation, and exceptional customer service.
Referrer: Portico.es in Spanish
