Here’s the translation to American English:
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Carrefour has held a new edition of its Expo at IFEMA Madrid, a key event for the retail sector in Spain, under the slogan “Driving the Future of Food.” This meeting attracted over 5,000 participants, including professionals from the food supply chain, suppliers, and members of El Club Carrefour. With a space of 14,000 square meters, the event featured more than 400 suppliers who showcased the latest trends and innovations, particularly focusing on the use of artificial intelligence.
During the event, Carrefour presented ClubIA, an intelligent assistant designed to transform the shopping experience for members of El Club Carrefour, providing personalized attention and recommendations tailored to the individual needs of consumers. Alexandre Bompard, president of Carrefour, emphasized that this Expo reflects the company’s ambition to lead not only in retail but also in the transition toward healthier and more accessible food.
Carrefour’s commitment to promoting healthy eating was clearly demonstrated in its display of fresh products, over 90% of which are sourced from Spain. The Expo also included culinary presentations that highlighted the quality of these products, with 59 stands dedicated exclusively to fresh food. Additionally, workshops were held to share best practices for handling fruits, vegetables, and other agri-food products.
Looking to the future, Carrefour plans to introduce 800 new products in 2025, addressing trends such as the focus on health in food, the personalization of offerings, and the influence of social media on consumer decisions. ClubIA is poised to be an essential tool for enhancing the shopping experience, allowing customers to interact in real time and explore options ranging from store locations to product tastings.
The company is also committed to sustainability through multiple initiatives that strengthen its support for local producers and responsible agricultural practices. With the conclusion of this edition of the Expo, Carrefour reaffirms its commitment to leading a significant change in the food sector by integrating new technologies and personalized strategies to ensure a prosperous future for food in Spain.
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via: MiMub in Spanish
