The brand CHiQ, recognized worldwide in the consumer electronics and smart appliances sector, has announced its official sponsorship of the 2025 German Open Wheelchair Tennis Tournament. This tournament, scheduled to take place from July 23 to 27 at the prestigious SCC Berlin tennis club, is considered the most important event of this sport in Germany.
In collaboration with the German Tennis Federation (DTB), CHiQ aims to leverage its people-centered technology to promote inclusion and social impact in the sports arena. During the event, over 100 elite athletes will compete in various categories, including several athletes ranked among the top 10 in the world and national champions, all striving for the coveted Beate Loddenkemper trophy.
The tournament’s motto, “Every serve counts. Every life shines,” reflects CHiQ’s commitment to sustainability, inclusion, and public well-being principles. Simon Papendorf, general manager of the DTB, emphasized the importance of this collaboration, stating that it amplifies the voice of athletes with disabilities and promotes barrier-free access to sports.
Feng, the general manager of CHiQ Europe, stressed that the essence of sports goes beyond competition, fostering connections, understanding, and respect. This sponsorship marks a new chapter for CHiQ, which has adopted a youthful and technologically advanced approach since entering the European market, integrating ESG criteria that are fundamental to its brand value.
CHiQ is a brand of the Changhong Group, one of the leading manufacturers globally in its sector, committed to innovation and social responsibility, which has strengthened its influence in global markets, especially in Europe.
via: MiMub in Spanish
