Here’s the translation into American English:
—
At the IFA 2025, currently taking place in Berlin, CHiQ announced a three-year collaboration with the International Ski and Snowboard Federation (FIS), reaffirming its commitment to winter sports. This partnership makes CHiQ the official data partner of the FIS Ski Jumping World Cup and also renews its collaboration with Olympic champion Andreas Wellinger.
The signing ceremony brought together prominent representatives from both parties. Marco Yang, Vice President of Sichuan Changhong Electric Co., Ltd., celebrated the joint efforts aimed at the growth of winter sports. Also present were Helen Zhang, Deputy General Manager of the company; James Wu, Director of the Changhong International Brand Promotion Center; Christian Salomon, Commercial Director of the FIS; and Wellinger himself.
Founded in 1924, the FIS manages various winter sports and represents over 100 countries, striving to increase the popularity of these disciplines. The Ski Jumping World Cup, known for its high level of challenge, will benefit from the expertise and technology provided by CHiQ. The company is committed to enhancing the digital experience of the event, offering immersive content and high-definition imagery for fans.
Christian Salomon emphasized the importance of this collaboration, noting that CHiQ’s dedication to technological innovation perfectly complements the FIS’s mission. He also mentioned that this partnership will create new opportunities at the intersection of athletics and technology.
The event also featured a symbolic gesture in which Salomon presented Yang with a trophy symbolizing the collaboration, while Yang reciprocated with a panda-themed gift, representative of the CHiQ brand.
As a brand ambassador, Andreas Wellinger expressed his excitement about this partnership, stating that he and CHiQ share a similar approach to innovation and progress: “I am thrilled to continue this collaboration, combining winter sports and smart technology for a broader audience.”
With a solid presence in various international markets and a focus on sports marketing, CHiQ aims not only to establish itself as a leader in smart home appliances but also to reaffirm its philosophy of being “smart with style,” by associating with figures and events that reflect its innovative capabilities and sophistication.
Referrer: MiMub in Spanish
