Sure! Here’s the translation:
—
The Internationale Funkausstellung (IFA), the world’s leading trade show for consumer electronics and home appliances, opened on September 5 in Berlin, and this year, the Changhong brand captured attention with significant launches and collaborations. The company introduced its new line of smart appliances inspired by pandas, combining a cultural aesthetic with advanced artificial intelligence technology. Additionally, Changhong announced its sponsorship in winter sports and various sustainability initiatives.
Among the highlighted products is a television featuring a virtual companion named Panda Xiaobai, which offers interaction and content related to these iconic animals 24 hours a day. The brand’s refrigerator includes cloud humidity control, while the air conditioner features adaptive AI algorithms that optimize climate control. The design of these devices incorporates Chinese ink motifs and panda silhouettes, achieving an elegant fusion between technology and nature.
During the event, CHiQ, Changhong’s international brand, announced a three-year strategic partnership with the International Ski Federation (FIS), becoming the official partner of the Ski Jumping World Cup. This agreement supports its participation in FIS events in Germany, while reinforcing its collaboration with the German Ski Association (DSV). Furthermore, it reaffirmed its alliance with ski jumping world champion Andreas Wellinger, aimed at promoting values such as excellence and perseverance.
CHiQ also took a step towards sports for all by becoming the official sponsor of the Wheelchair Tennis Open, a gesture that earned it honorary recognition from the German Tennis Federation (DTB) for its contribution to uniting technology and sports, as well as promoting sustainability and diversity.
In recognition of its innovations in smart manufacturing, CHiQ received the “Leading Brand in AI Home Appliances Award” during IFA 2025, solidifying its reputation in the market. CHiQ’s prominent presence at the fair reflects its global strategy focused on technological and cultural innovation.
With a focus on unique design and a strong social commitment, CHiQ aims to earn the trust of consumers, ensuring its permanence in the competitive world of technology and home appliances, while promoting a sustainable future and creating genuine value.
via: MiMub in Spanish
