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The platform Daypass.com has made a successful entry into the hotel industry, achieving a 20% increase in profitability for its partners. This innovative service has revolutionized the way hotels utilize their facilities, allowing over 600 establishments in Mexico to join this initiative. By the end of this year, the number is expected to reach 2,000 hotels, driven by growing demand for premium experiences without the need to stay overnight.
Daypass.com goes beyond being just a daily access comparison platform. Its strategic approach enables hotels to maximize their gross margin and strengthen their brand through direct bookings. Users can enjoy a variety of luxury services, including access to pools, spas, gyms, and water activities, all without needing to reserve a room. The platform also offers an intuitive booking system and a geolocation service, making it the preferred option for those seeking unique and exclusive experiences.
Among the hotels that have adopted this model are well-known names such as Krystal Cancún, Secrets, and Casa Velas, highlighting the industry’s interest in diversifying its revenue. With over 100 registered hotels and another 500 in the integration process, Daypass.com demonstrates its ability to adapt to the new demands of the modern traveler.
The concept of a “day pass” is emerging as one of the most relevant trends in global tourism. While it is still relatively unknown to the general public, daily access to hotel facilities is gaining acceptance, motivated by a desire to enjoy brief but meaningful experiences.
Among its advantages, Daypass.com stands out for its focus on hotel profitability, with margins ranging from 72% to 78% for day pass services, surpassing the average profitability of rooms. Some hotels have reported significant annual profits by enabling a limited number of lounges for Daypass clients, who tend to spend 22% more on upselling than traditional guests.
It is not only an economical tool but also an effective marketing resource. Users of the platform generate 30% more social media content compared to conventional guests, thereby increasing the visibility of hotels. Accessibility to a verified customer database allows establishments to design more effective and targeted marketing campaigns.
The diversity of Daypass.com’s offers attracts a wide range of customer profiles, from families seeking fun days, to couples looking for romantic experiences, adventurous athletes, and corporate travelers wanting to relax before a flight.
Finally, the technology behind Daypass.com has been specifically designed to meet the needs of hotels, allowing detailed management of availability, customer profiles, and real-time price adjustments. With these innovations, Daypass.com solidifies its position as a key player in the transformation of tourism and the enhancement of hotel profitability.
Referrer: MiMub in Spanish
