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The San Mamés Stadium in Bilbao was the setting for a memorable moment in European football and for Decathlon. In the recent UEFA Europa League final, where Tottenham faced Manchester United, Decathlon’s official ball was used, highlighting the quality and accessibility of its products.
Decathlon’s transformation, beyond a visual change, represents a renewed commitment to all athletes, from those just starting out to those reaching the highest levels of competition. The final on May 21 marked a milestone in this evolution, showcasing the Kipsta ball, Decathlon’s technical football brand, as the star of the match.
The UEFA’s choice of this ball is not only a recognition of its excellence but also highlights the desired features in professional sports. Decathlon emphasizes that their product was selected for its exceptional grip, trajectory control, and durability, thanks to innovative thermobonding technology. This makes the ball a symbol of quality and capability to compete at the highest level.
Throughout 2024, Decathlon has been strengthening its presence in the sporting world through collaborations with athletes, competitions, and renowned associations, thus establishing a strong link with football. Their vision includes making a high-quality ball accessible to all sports fans.
In the lead-up to the final, Decathlon brought the excitement of football to the streets of Bilbao with interactive activities. The Decathlon Capitol store housed the official UEFA Europa League trophy, allowing hundreds of visitors to experience it up close. Additionally, former footballer Aritz Aduriz participated in an event where he shared his passion for the sport and challenged the public in a precision contest using the same official ball. At the Arena Park Fan Fest, Decathlon’s booth became a focal point for fans, featuring football challenges and surprises.
Decathlon also launched an unusual communication strategy in the context of the final: the mysterious disappearance of the official ball captured the public’s attention, culminating in a striking audiovisual launch where a giant ball emerged from the roof of San Mamés. This initiative not only aims to generate conversation but also reinforces the brand’s commitment to professional sports.
Through these initiatives, Decathlon is advancing its goal of being a key player in elite sports while remaining true to its principles: to inspire and facilitate sports practice for all, regardless of their level or discipline.
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Referrer: MiMub in Spanish
