Experts in dermocosmetics and cosmetology from well-known brands such as Perricone MD, Byoode, Medik8, and Omorovicza have highlighted the remarkable properties of clays in the world of skincare. Although they have not yet reached the same popularity as other ingredients like hyaluronic acid or retinol, clays are gaining ground thanks to their ability to purify, soothe, and revitalize the skin.
Cosmetic clays, known for their natural properties, have become essential in facial care routines, being included in products such as masks, exfoliants, and cleansers. Raquel González from Perricone MD explains that “clays act as a magnet, absorbing impurities, sebum, and toxins that dull the skin,” while Marta Agustí from Omorovicza highlights their versatility to soothe and revitalize the skin.
Several clays stand out for their specific benefits. Hectorite, known for its deep detoxification ability, is ideal for oily and blemish-prone skin. The Ultramoor Mud Mask from Omorovicza, made with Hungarian muds and the Healing Concentrate complex, is a premium option for effective cleansing. Kaolin, a gentler clay, is perfect for dry or sensitive skin, providing gentle and soothing cleansing without drying out.
For acne-prone skin, bentonite offers a triple action: it eliminates impurities, reduces inflammation, and regenerates. The Cold Plasma Plus+ Daily Detox Clay Cleanser from Perricone MD, enriched with bentonite and charcoal microcapsules, is recommended for purifying and reducing excess oil. Additionally, French pink clay, rich in minerals, is ideal for mature skin, providing a unique luminosity and rejuvenating the complexion.
Experts recommend integrating clays into the beauty routine weekly. It is important to apply them on clean skin, removing them after 10 to 15 minutes and ensuring proper hydration afterwards. For oily skin, clay cleansers can be used daily, while for dry skin, a more limited use is preferable.
Incorporating clays into daily care is simple, and the results can be transformative, achieving smoother skin, blackhead-free, and with less visible pores. This solidifies their emerging relevance in modern cosmetics, promising benefits that consumers won’t want to overlook.
via: MiMub in Spanish
