Here’s the translation to American English:
Amazon has introduced an innovative experience for Formula 1 fans through its new platform called Amazon Nova. This initiative transforms the relationship between viewers and races by allowing them to create their own tracks in an interactive environment known as the Real-Time Race Track (RTRT). The initiative invites users to design and customize their tracks while also providing strategic recommendations generated by artificial intelligence. These suggestions range from the optimal time to pit to tire selection, thus optimizing the experience for each user.
The creation of RTRT responds to the ever-increasing expectations of fans, who want to actively participate in competitions rather than just be passive observers. This shift in consumer behavior presents a new challenge for brands: the need to maintain dynamic and meaningful engagement on a large scale. To achieve this, the experience combines multiple modes of interaction—text, voice, image, and data—that work together in real-time to provide an engaging and seamless experience.
Additionally, the platform utilizes artificial intelligence technology to enable fans to design their tracks based on realistic weather and environmental conditions. Once users complete their designs, they receive metric analyses, such as maximum speed and projected lap times, allowing them to adjust and refine their circuit. They will also be able to consult strategic recommendations through a voice assistant powered by Amazon Nova Sonic.
The system stands out for its cost-effectiveness and its ability to create scalable experiences without a high expenditure. This is particularly relevant in an environment where fan-directed experiences are often free. The platform promises low-latency interactions, a key factor in maintaining user interest and avoiding interruptions during competition.
The design of RTRT is based on the multimodal capabilities of Amazon Nova Pro, allowing users to transition from an initial sketch to a fully functional circuit, incorporating strategic recommendations and a retro-style visual representation. This approach not only highlights how artificial intelligence can deliver personalized moments but also showcases Amazon’s ambition to captivate modern sports fans.
By merging advanced technology with a commitment to dynamic interaction, Amazon positions itself as a leader in developing unique experiences for motorsport enthusiasts.
via: MiMub in Spanish
