Here’s the translation to American English:
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The Andalusian business group Dobuss Group conducted a commercial mission in Mexico from October 5 to 10 to explore new partnerships and activate projects in areas such as digitalization, digital marketing, data analytics, and automation through artificial intelligence. This initiative was organized by Andalucía Trade and included both business and institutional meetings in the states of Guanajuato and Mexico City.
Pepe Huertas, co-founder of Dobuss Group, expressed that the main purpose of this visit was to understand local priorities, build trust, and activate projects in the Mexican market. According to Huertas, Guanajuato offers an advanced industrial and logistical ecosystem, while Mexico City presents a favorable institutional framework for establishing effective partnerships. “The connection between the services we offer and the needs we’ve identified is real,” he said, referring to the concrete projects identified during the mission.
The activity began in Guanajuato, where meetings were held with local companies and those from other regions. In Irapuato, the delegation had the opportunity to visit several companies located in the Castro del Río Industrial Park, including Grupo Marabis, within the framework of the Spanish Romería.
After the phase in Guanajuato, the team moved to Mexico City, where they met with the Mexican Business Council for Foreign Trade, Investment, and Technology (COMCE) to discuss potential collaborations in technology and marketing services. During this stage, they also attended a reception organized by the Embassy of Spain to celebrate Hispanic Day, an event that García-Morato described as an honor.
Throughout the mission, Dobuss Group presented success stories in digitalization and marketing, highlighting their application in sectors such as automotive, agro-industrial, and health. The company plans to continue fostering these conversations in the coming weeks to strengthen the established relationships.
Founded in 2013 by Andalusian entrepreneurs José Luis García-Morato and José Huertas, Dobuss Group consists of several companies specializing in the digital and communication fields. With a team of over 90 professionals and a portfolio of more than 400 clients, both national and international, the group seeks to expand its presence in the market and build trust in key regions like Mexico.
Source: MiMub in Spanish
