My Healthy Company has made a milestone in workplace wellness in Spain with the opening of Bienstart, an innovative hub dedicated to promoting well-being at work. This space for reflection and dissemination has been created with the support of nine prominent companies that have made well-being culture one of their central axes. Among them are Amadeus, Ferrer, Redeia, Mahou San Miguel, ING, Grupo Uvesco, Santalucía, Más Cuota, and Wellat.
The opening session focused on the importance of well-being in Employer Branding strategies, and featured the participation of experts in business philosophy and corporate communication, Pilar Llácer and Bárbara Yuste. Both agreed that well-being is essential to attract and retain talent, especially in a context where new generations demand a greater balance between their personal and professional lives.
Llácer emphasized that well-being transcends the organizational and becomes a social need that companies must address to connect with young talents in the labor market. She stressed the importance of eliminating unnecessary stress and promoting the creation of environments that foster greater commitment and motivation among employees.
During the meeting, four key pillars were presented that Human Resources departments should consider when designing well-being strategies: the personalization of initiatives, measuring their impact on key performance indicators (KPIs), integration with the organizational culture, and the proper allocation of resources and budget. It was emphasized that an effective leadership in communication is essential to ensure that these strategies are effective and well received.
One of the most relevant findings was that a well-structured Employer Branding strategy can reduce turnover rates by 28% and halve hiring costs. To achieve these objectives, the importance of including references, both internal and external, who can act as agents of change and bring credibility to the brand was highlighted.
As part of Bienstart, participating companies shared eight learnings about well-being in Employer Branding strategies. These included considerations about the importance of well-being as a management objective, the need for fluid internal communication, and the customization of well-being plans according to employees’ true needs. Likewise, it was emphasized that strategies must continuously adapt to the expectations of a young audience, incorporating technological innovations and modern approaches to align workers’ aspirations with corporate objectives.
The creation of Bienstart is a testament to the growing attention paid to well-being in the workplace and its connection to organizational success, paving the way for a future in which caring for people and promoting a healthy culture are priorities in Spanish companies.
via: MiMub in Spanish
