Carrefour, one of the largest supermarket chains in Europe, has launched a new line of glass tableware that has captured the attention of many households in Spain, quickly becoming a bestseller. The tableware, promoted with the slogan “reconnect with your grandmother,” has managed to emotionally connect with consumers, evoking fond memories of traditional cooking and family gatherings.
The product, which includes glass plates, glasses, and bowls, stands out for its elegant design and high quality, leading many consumers to choose it for their tables. Since its launch, sales have skyrocketed, with much of the success attributed to a marketing campaign that has successfully combined nostalgia and modernity.
Carrefour’s advertising strategy has been key to the success of this product line. The ads, featuring grandmothers serving homemade meals on this tableware, resonate with buyers, transporting them to moments of warmth and family unity. Additionally, the appealing design of the glass has been particularly appreciated by those seeking to add a touch of sophistication to their tables without sacrificing functionality.
In interviews with satisfied customers, many have expressed that the tableware is not only an ideal complement to their homes but also a tribute to culinary traditions passed down through generations. “Every time I set the table with these plates, I remember meals at my grandmother’s house. It’s like she’s here with us,” said one emotional buyer.
The product’s acceptance has been such that Carrefour has increased production to meet the growing demand. Additionally, the company has announced plans to expand the line with new designs and additional elements, always maintaining the essence that has won over its customers.
Carrefour’s glass tableware has not only become a sales phenomenon but has also helped to revalue the role of grandmothers in Spanish culture and households. In a society that often seeks what is new and modern, this product line has shown that there is room for nostalgia and tradition, celebrating the importance of family and shared memories through everyday objects.
With the success of this initiative, Carrefour reaffirms its commitment to offering products that not only meet a functional need but also provide significant emotional value. As sales continue to rise, the supermarket chain is already working on new collections that promise to continue surprising and delighting its loyal customers.
Source: MiMub in Spanish
